We use a 5-point scale. A 4 means you are satisfied. A 5 means you are very satisfied.”
Additionally, does Disney have good customer service?
It’s no secret that the Walt Disney Company offers some of the best customer service in the world. … There are many companies that do customer service well, but Disney does it great. The level of service at Disney is planned, purposeful, and consistent.
Besides, how do I approach customer service like Disney?
Disney’s Seven Service Guidelines
- Be Happy– make eye contact and smile!
- Be like Sneezy– greet and welcome every customer. …
- Don’t be Bashful– seek out Guest contact.
- Be like Doc– provide immediate service recovery.
- Don’t be Grumpy– display appropriate body language at all times.
How does Disney appeal to customers?
Create the Story
Storytelling requires an emotional component that will appeal to consumers of all ages, and Disney has mastered the ability to create those emotions. … “We’ve all known the power of attracting emotions through strong storytelling, and that’s what makes Disney so unique.
As discussed above, a key management function that ensures product quality is the coordination of people, process and technology through a process map. As such, with every Disney movie, the quality assurance process involves the design and implementation of a Process Map.
According to national talk-show host Ken Mathews, Walt Disney himself implemented a system called “Low Ride Out Policy.” Using this policy, the Disney Theme Parks rank every ride’s performance by measuring the number of people choosing to ride it.
Disney treats every guest, no matter if it’s their first visit or their hundredth, like a VIP. Much of that comes from understanding guests and personalizing the experience to meet their needs. Employees pay attention and ask guests about their visit and are encouraged to create one-of-a-kind interactions.
Guests simply swipe the band at sensors located around the park to gain entry to attractions or pay for items, giving Disney a wealth of data on where its guests are, what they’re doing and what they may need. This data allows Disney to anticipate guests’ every need and deliver an incredible, personalised experience.
At Disney, in our theme parks and resorts, we’ve been striving to perfect our customer experience over the many decades since Walt Disney founded the company—attempting to do things so well that our guests want to come back and see us do it again and again.
Karl Albrecht identified a number of attitudes and behaviors that he referred to as the 7 Sins of Service. These are the ways that customer-facing employees often drive customers away. These sins, as expressed by Albrecht, are: Apathy, Brush-off, Coldness, Condescension, Robotism, Rulebook, and Runaround.
Disney brings people from all walks of life together at the parks and tells us that we can forget about the real world, even if it’s only for a day. The parks tell us, Don’t worry about what’s going on in your life right now. … And that’s what makes Disney the Happiest Place on Earth.