While each of the groups Young highlighted are important consumer segments, the primary target market of Disney is children. They aim to have children exposed to their brand at Page 15 AN EXPLORATION OF DISNEY AND ITS BRAND PERSONALITY 14 a young age, particularly through movies, television and merchandise.
Thereof, what age does Disney target?
In regards to their theme parks, a vast majority of visitors are six to twelve years old. However, Disney theme parks have attractions that people of all ages are able to enjoy. Disney’s Television network, Disney Channel, is extremely popular amongst kids ages seven to thirteen.
Beside above, what is Disney’s brand identity?
I would summarize Disneyland’s brand personality as family friendly, wholesome fun for all ages. The company has been communicating the idea that Disneyland is the “happiest place on earth”(Walt Disney) for 60 years through Walt Disney’s creative ideas and imagination.
What is Disney’s brand voice?
You can see this brand concept conveyed in the phrase, “Where dreams come true.” All elements of the design, service and quality provided by the company are united under this concept, and at the same time, the impression of “dream” is communicated as the tone and voice of Disney.
What is the #1 theme park in the world?
| Rank | Amusement park | 2019 |
|---|---|---|
| 1 | Magic Kingdom Theme Park at Walt Disney World Resort | 20,963,000 |
| 2 | Shanghai Disneyland | 11,210,000 |
| 3 | Universal Studios Japan | 14,500,000 |
| 4 | Chimelong Ocean Kingdom | 11,736,000 |
What is the least visited Disney park?
Even with the largest bump out of the four theme parks, Disney’s Hollywood Studios still remains the least visited theme park at Walt Disney World, according to the report.
What is the most profitable Disney park?
Shanghai is becoming the most profitable Disneyland park in the world: Analyst. FBR Capital’s Barton Crockett says Disneyland Shanghai is “on pace to be the most profitable Disney park globally.”
What percentage of Disney World guests are international?
Disney, Universal and other theme park companies revealed that international travelers make up 10-to-20 percent of total visitors, with the visitors often buying more souvenirs and other high-profit items.
Which country visits Disney World the most?
Leading amusement and theme parks worldwide in 2019 and 2020, by attendance (in millions)
| Characteristic | 2019 | 2020 |
|---|---|---|
| Magic Kingdom (Walt Disney World), USA | 20.96 | 6.94 |
| Shanghai Disneyland, China | 11.21 | 5.5 |
| Universal Studios, Japan | 14.5 | 4.9 |
| Chimelong Ocean Kingdom, China | 11.74 | 4.8 |
Who is Disney’s main audience?
Walt Disney World’s target market is, simply put, families. This is “families” in every definition of the word, whether it’s a newlywed couple or parents with seven little dwarves of their own!